Research; Potential Artist - Daniel Merriweather


Research; Potential Artist - The Loveable Rogues


Research; Potential Artist - Kodaline


Research; Brief Textual Analysis of a Music Video


      1.      Name of Artist? Olly Murs
      2.      Title of Song? Busy
3.      Date of release? 27th May 2011

4.      Director of video (if possible)? Corin Hardy
5.      What genre of music does this song fall into? Pop

6.      Is there a relationship between lyrics and visuals in the song? (Do the visuals ILLUSTRATE or AMPLIFY the lyrics? Give at least one example if they do.) The chorus goes "We spend all our time lying side by side going nowhere is really something getting busy doing nothing", so the fact he sings "doing nothing" links with thwe visuals because he is sat next to a doll.

7.      Is there a relationship between the music and the visuals? (Does the video cut to the beat? Are there solo instrumentals that are illustrated in some way by the visuals? Does the editing of the video change pace with the music? Give examples to support the points you make) In the chorus, he starts playing the guitar as there is a guitar playing in the audio.
      8.      What is the importance of the artist in the visuals?
(How is the artist being ‘sold’ to the audience? What image of the artist is being given? Does the video relate in any way to previous videos by this artist? Are there any motifs (signs) which have been used previously, or does this video represent a change? If it is the artist’s first video, how are they being portrayed and why?) The image that is given off by Olly is that he is a little crazy. This is shown by the looks that he gets off of people, this is also a point in the lyrics "I know that we're not crazy". Turns out he was right, because the doll comes to life at the end of the video.
9.      Is there any voyeurism in the video?
(Is the artist or anyone else portrayed in a sexual way? Are there any other aspects of voyeurism such as ‘screens within screens’, binoculars, cameras, etc?) There is no voyeurism in the video.

10.  Does the video have any intertextuality?
(Does it make reference to or show influence from any other media texts?) It shows them sitting in a car infront of a screen with a road on it, if that counts. Also, he makes the doll out of newspaper, again if that counts.

11.  What is the mixture in the video between performance (the artist performing) and narrative (a story being told)? The majority of the video is telling the story, but at times it shows him miming the lyrics and playing guitar to it.

Research; Andrew Goodwin's Theories About Music Videos

In Andrew Goodwin's book, Dancing in the Distraction Factory, he points out different features and characteristics which are found in music videos.


  1. Firstly, Andrew states that music videos demonstrate genre characteristics. For example, a stage performance in metal videos, a dance routine for a boy or girl band, or an aspiration in a hip hop song.
  2. There is a relationship between the lyrics and the visuals. The lyrics are represented with the images. For example, they either contradict or support the words.
  3. There is also a relationship between the music and the visuals. The tone and the atomosphere of the visual reflects the music's. For example, they either contradict or support what you see.
  4. The demands of the record label will include that they want a lot of close ups of the artists and the artist may well develop motifs which recur across their work. For example, a visual style.
  5. There is often a reference to notion of looking. For example there are screens within screens, mirrors, stages etc. Also, there is a particularly voyeuristic treatment of the female body.
  6. There are usually intertextual reference. These could be to films, tv programmes and other music videos etc.

Research; The Script - The Man Who Can't Be Moved


I am a fan of The Script, and I believe both the song and video are good. This is because the video is relevant to the song, the video is very meaningful as he waits on the corner as mentioned in the song.

Research; Taylor Swift - Everything Has Changed ft. Ed Sheeran


I like this video because it comes across like it is showing them both as children. It also represents today's generation because they had iPhone's at their age.

Research; Olly Murs - Busy


I like Olly Murs, and I like this video. I think they have done well imitating a doll, and I like the way that the doll comes alive at the end of the video.

Research; Bruno Mars - Just The Way You Are


I don't particularly mind the song, but I believe the song is affective for it's purpose. IT is relevant, and I like the way that it shows him messing around with the tape.

Research; Blur - Coffee and TV


Although this isn't usually the music I like to listen to, but I still like the video. This is purely for the fact that the milk carton comes alive, hahaha.

Research; Dave Grohls speech at the South by Southwest (SXSW) Keynote 2013


Me as a consumer of music

I like to listen to a range of different music, and I do this at different times. Some of the times I do this is when I'm in bed, when I am doing work, when I'm in the shower or bath, and when I'm just generally bored.
I like artists such as Olly Murs, Labrinth, Tinie Tempah, Rizzle Kicks, James Morrison, etc. Generally, these are all in the same sort of music genre, but I don't mind listening to other sorts of music. For example, if it was on, I wouldn't mind listening. I don't like heavy rock music and 'screamo' music, it's horrible.
I usually listen to my music through my iPhone. This is because I always have it with me, so that it is easy to listen to. When I study at home, I usually play music so it isn't completely silent. I also like to listen to music on the television, this would be on the music channels. This is because a range of music is on there, and it allows me to view other music that I haven't heard, so I can then listen to it more.